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Desire Rocks Privacy Policy

Effective Date: 1 July 2024

1. Introduction

Desire Rocks (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.desirerocks.co.uk] (“Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

 

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

  • Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, that you voluntarily give to us when you register an account on the Site, place an order, or subscribe to our newsletter.
  • Payment Information: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date), that we may collect when you purchase, order, or return products through the Site. Payments are processed by Stripe via WooPayments. Your payment details are shared with Stripe for processing and are not stored on our servers.
  • Cookies and Tracking Technologies: We use cookies, web beacons, tracking pixels, and other tracking technologies to help customise the Site and improve your experience. These are standard WordPress cookies and tracking technologies.
  • AdRoll Data: Our site uses technologies from third-party partners such as AdRoll to help us recognise your device and understand how you use our site(s) so that we can improve our services and serve you advertisements that are likely to be of more interest to you.
  • Google Analytics Data: Google Analytics collects data about your device and usage of the Site to help us understand visitor behaviour and improve our services. This includes the pages visited, time spent on each page, and the actions taken on the website. Google Analytics uses cookies to collect this data.
  • Microsoft Clarity Data: Microsoft Clarity collects data on user interactions with the Site to help us improve user experience. This includes data on page views, scrolls, clicks, and other user interactions.
  • MailPoet Data: MailPoet collects and uses your email address and preferences when you subscribe to our newsletter to send you marketing and promotional content.
  • Facebook Pixel Data: Facebook Pixel collects data to track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website.
  • TikTok Pixel Data: TikTok Pixel collects data to track conversions from TikTok ads, optimise ad delivery, build targeted audiences for future ads, and remarket to people who have already interacted with our website.
  • Mailchimp Data: Mailchimp collects and uses your email address and preferences for email marketing purposes, allowing us to send newsletters and promotional content.

 

3. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use information collected about you via the Site to:

  • Process your transactions.
  • Manage your account and provide you with customer support.
  • Send you confirmations, updates, and security alerts.
  • Respond to your enquiries and support requests.
  • Improve our website and services.
  • Market our products and services to you.

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
  • Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. For example, payments are processed by Stripe through WooPayments. Additionally, AdRoll, Google Analytics, Microsoft Clarity, Facebook Pixel, TikTok Pixel, and Mailchimp collect and use data for advertising and analytics purposes​ (PrivacyPolicies)​​ (Termly)​​ (SealMetrics | Consentless Analytics)​.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
  • International Deliveries: Information shared with third parties for processing international deliveries.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. Our hosting company, Hostinger, provides secure servers and encryption technologies to safeguard your data. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

  • The right to access – You have the right to request copies of your personal data.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

To exercise these rights, please contact us at hello@desirerocks.co.uk.

7. Cookies Policy

We use cookies to enhance your experience on our website. Cookies are small data files that are placed on your computer or mobile device when you visit a website. We use the following types of cookies:

  • Strictly Necessary Cookies: These are essential for you to browse the website and use its features.
  • Performance Cookies: These cookies collect information about how you use our website, such as which pages you visit and if you experience any errors.
  • Functionality Cookies: These cookies allow our website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.
  • AdRoll Cookies: AdRoll uses cookies to help recognise your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements that are likely to be of more interest to you. You can manage your cookies preferences through your web browser settings. To opt out of AdRoll’s targeted advertising, you can use third-party tools like the NAI’s opt-out platform or the EDAA’s opt-out platform.
  • Google Analytics Cookies: Google Analytics uses cookies to collect data about your device and usage of the Site. This includes the pages visited, time spent on each page, and actions taken on the website. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
  • Microsoft Clarity Cookies: Microsoft Clarity collects data on user interactions with the Site, including page views, scrolls, clicks, and other user interactions, to help us improve user experience.
  • Facebook Pixel Cookies: Facebook Pixel uses cookies to track conversions from Facebook ads, optimise ad delivery, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website. You can manage your cookies preferences through your web browser settings or through Facebook’s ad preferences settings.
  • TikTok Pixel Cookies: TikTok Pixel uses cookies to track conversions from TikTok ads, optimise ad delivery, build targeted audiences for future ads, and remarket to people who have already interacted with our website. You can manage your cookies preferences through your web browser settings or through TikTok’s ad preferences settings.
  • Mailchimp Cookies: Mailchimp uses cookies to collect and use your email address and preferences for email marketing purposes, allowing us to send newsletters and promotional content. You can manage your cookies preferences through your web browser settings.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes to this policy, we will notify you by email. Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Email: hello@desirerocks.co.uk

10. Legal Compliance

We comply with the General Data Protection Regulation (GDPR) and other applicable laws regarding the collection, use, and retention of personal data.